Reliance on color can have its disadvantages. Merely focusing on form has its advantages.
Aside from people being color blind a color based logo is weak. Weak being that a non-color logo is very distinctive.
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A Distinctive Black and White Logo has Strong Merits
February 21 / 2012
Postage Mail Can Make an Emotional Impact
We still love getting mail that isn’t junk. A physical card, letter, or package means more.
We should almost begin to thank banks, credit card companies, local newspaper companies, and many other businesses for their annoying and wasteful junk mail.
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February 20 / 2012
Two Sentence Mission Statements Cut Out Waste
Cutting out the waste in your brand’s identity offers better focus and attention.
Path is the modern journal for the modern age. Welcome to the mobile era, welcome to Path.
We’re not building an agency. We’re tearing it down.
February 15 / 2012
Customer Stories Provide Context that Sells
Advertising what customers say about you holds value that returns future customers.
I want to bring your attention to the makers of Flow, Basecamp, Mailchimp, Zappos, and Desk because they’ve already developed dedicated customer story pages that offer context in how the product or service performs and is utilized.
This performance and utilization coming from the mouths of customers is much more powerful than the company’s efforts could ever do in terms of selling the product or service.
How so? These stories have context.
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February 14 / 2012
Behind the 2054 Interfaces Made in 2002
What can we predict will happen in 2054 today?
Surely, you’ve seen Minority Report where the creators of the film interpreted what 2054 would look like back in the year of 2002.
To refresh your memory, motion recognition, interactive touch screens, and retina recognition were all the technologies/interfaces shown in abundance amongst the 2054 society.
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February 13 / 2012
Building a To-Do App that Actually ‘Works’
An obscene amount of to-do apps are out there and they all have a similar problem.
Problem being that many of them distract us from actually getting work done through the process of creating and managing the current and future needed tasks at hand.
It’s about figuring out the balance of impulse task management/actions versus structured task management
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February 07 / 2012
A Risk with Little Creativity on Super Bowl Sunday
Chrysler produced an overall different commercial from the rest on Super Bowl Sunday.
The All-American icon, Clint Eastwood, narrated a Chrysler commercial that aired during the halftime of this years Super Bowl. It was uniquely called “It’s Halftime in America”. They used the frame of their airing, during the Super Bowl halftime, to ‘attack’ the attention and emotional state of many Americans.
Even though this all might sound corny and feel as if some other company as previously done this, Chrysler took a risk.
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February 06 / 2012
STYLE Part 3 – The Dark Side of the Moon with UX
Creating a great user experience has much in common with writing and recording a great album.
What type of environment are you creating for your users?
What if when people used your website or app everything else disappeared?
What if people became so involved in their experience that it changed their personal landscape?
What happens when something created begins to shape the lives of the people who use it?
What happens when it becomes your environment?
Deep questions. Deeper answers.
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February 06 / 2012
Mint — A Name that Isn’t Soundly Fresh
Dear Mint, how the heck are you expecting to distinct yourself?
And first you are probably wondering which Mint I’m talking about. That’s the problem.
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February 06 / 2012
Zero Seconds of Social. All Seconds of Pure Entertainment.
Super Bowl Sunday, the day brands pay big cash for an ad, is an opportunity to connect with many.
More importantly these brands have the opportunity to establish a much personable connection with any existing and new customers.
Instead, unfortunately they solely relying on the conversations and talk happening during and after their ad to hopefully turn into sales.
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February 03 / 2012
